Case Studies

Covid Shopping

Quantitative research from 2019 (Source: Roy Morgan) says that the chore of shopping is divided between women (62%) and men Read More
BBC Knowledge

Challenge – Brand not standing out, channel not gaining expected audience share. Approach – In-home interviews/observation sessions, TV Viewing Diary, Read More
Lilydale Tagline

Challenge – Differing opinions about the proposed direction for the brand’s tagline and the message it was sending Approach – Read More
Big W Women’s Apparel Immersion

Challenge – Executives and Senior Managers wanted to incorporate the consumer point of view more fully into their strategic planning Read More
Canon CSR Investigation

Challenge – Canon needed to understand more about it’s perception as a corporate citizen. How are they perceived? What are Read More
ACCC Children’s PJs Usage and Attitude

Challenge – The team required some definitive information about purchase and use of kid’s pyjamas. Who was buying, what were Read More